Prague, August 17, 2015 — Tablet shipments in Central and Eastern Europe (CEE) fell by 21.4% in the second quarter of 2015 compared to the same quarter in the previous year, to 2.8 million units shipped, according to the Europe, the Middle East and Africa (EMEA) Quarterly Tablet Tracker published by International Data Corporation (IDC). The greatest year-on-year volume decline was posted in the 2-in-1 segment (devices with a detachable screen/keyboard), which contracted 38.6%. Although the share of 2-in-1s in the overall tablet market held steady in the 2-3% range, the form factor is destined to grow gradually in the forthcoming years and cannibalize some notebook share. (TZ)
Average selling prices in CEE also dropped by 21.9% year on year in Q2 2015, which is consistent with the trend of recent years (average year-on-year decline of around 25%).
“The CEE tablet market shows clear signs of saturation and the proportion of seasonality to the trend adds to the evidence,” says Jiří Teršel, senior research analyst for the tablet market with IDC CEMA.
About IDC – IDC leads the ICT innovation discussion through events, research, and consulting. For nearly five decades it has been giving ICT and business professionals data and insight for making strategic and practical decisions. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.