Prague, September 1, 2015 – Public cloud services are gradually gaining acceptance in Central and Eastern Europe (CEE), with total market value expected to reach $386 million (excluding Russia) in 2015, according to a cloud market report series published by International Data Corporation (IDC). Software as a service (SaaS) represents the largest category (69.0% market share forecast) due to perceived advantages such as transparent costs and wide range of soft benefits, including user experience, multiplatform access, and enhanced collaboration. (TZ)
IDC’s analysis of public cloud-related demand indicates that, over the next five years, expenditures on Infrastructure as a services (IaaS) and Platform as a Service (PaaS) are going to triple, while SaaS spending will double. Current cloud adoption by workload varies, with collaboration, content, and CRM leading the way, although future uptake will also favor traditional ERP applications, particularly PPM and HRM.
Multinational cloud providers such as Microsoft, Google, and Amazon Web Services have established a solid presence in the CEE region, and the market is increasingly populated by dozens of lesser known international SaaS providers. In spite of a competitive environment that includes Workday, Zoho, Sopra Steria (HR Access), SugarCRM, Netsuite, and Qualys, local players such as Unicorn Universe are finding sufficient market share to thrive.
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