PRAGUE / WARSAW, May 23, 2016 – According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, 1.88 million smartphones were sold in Poland in the first quarter of 2016 (1Q16), up 7% from the 1.75 million units sold in 1Q15. This minimal growth is primarily attributable to the growing saturation of the smartphone market, after a total of 7.5 million smartphones were sold in Poland in 2015, representing 73% of all mobile phones sold during the year. “Poland lags behind Western Europe in terms of smartphone penetration,” says Marek Kujda, senior research analyst at IDC Poland. “But not by that much — smartphones constituted 88% of all handsets sold in Western Europe in 2015.” (TZ)
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