PanzerGlass, the world’s leading and the only global supplier of glass screen protectors, is growing in existing markets and launching into new markets and countries through strategic partnerships with the world’s biggest vendor brands, e.g. Samsung.
Casper Aaen, Executive Vice President (COO) of PanzerGlass, who is managing the strategic partnerships, describes the market and business advantages of partnering with the manufacturers of devices:
“We take a multi-layered strategic approach in our assessment of potential new partnerships. Why should we enter into a partnership? What will we get out of it? What do our customers get out of it? If the conditions are right, we will put all our efforts into establishing a partnership for the benefit of all stakeholders.
- First and foremost, our strategic alliances provide quick and direct access to a wide range of key competencies, e.g. product knowledge and market knowledge, which is critical to our time-to-market. In short: Being there with the best protectors the moment a new device hits the shops.
- Secondly, partnerships – which are inherently based on confidentiality and an exchange of knowledge – help to ensure better product development and the best possible quality, thereby strengthening customer satisfaction.
- Thirdly, we are working operationally to increase attach rates for our partner brands, i.e. sales of PanzerGlass protectors as a direct consequence of the sale of devices. The partnerships are part and parcel of everything we do. Looking, for example, at sales and marketing, the partnerships are evident from our packaging and visible in our communication as well as being communicated to our distributors. For end-users, it is a logo and a seal of approval on the packaging which they can use to navigate.
The market for screen protectors is awash with all manner of warranties, so rather than trying to outbid other players on the warranties, PanzerGlass is taking a different and more strategic approach. Through partnerships, we ensure that customers get the best and most innovative products the first time around.
Our BrandGlass™ with privacy is a good example. BrandGlass™ is the next generation of screen protectors, a new way of protecting your private life and displaying a personal affiliation with a sports star, a company, a fashion brand or an organisation whose values you identify with. On top of that, you get a unique protection of a very expensive product, such as a new Samsung. In addition to the biggest vendor brands of all, PanzerGlass has entered into unique partnerships with football star Cristiano Ronaldo and tennis star Caroline Wozniacki.“