Společnost Gartner publikovala čtvrtletní výsledky ze světového trhu s počítači. Prodeje počítačů dál klesají, nejvíce se na všeobecném negativním trendu podepsala velmi slabá „back-to-school“ sezóna ve Spojených státech. Velmi těsně za sebou se v počtu prodaných kusů ve třetím čtvrtletí umístily společnosti HP a Lenovo. Zatímco pro HP jde o páté čtvrtletí v rostoucím trendu, Lenovo i ostatní dodavatelé tržní podíl ztrácejí.
Gartner Says Worldwide PC Shipments Declined 3.6 Per Cent in Third Quarter of 2017
Traditional Promotions, Such as Back-to-School Sales, No Longer an Effective Growth Driver
EMEA PC Shipments Declined 1.1 Per Cent in Third Quarter of 2017
STAMFORD, Conn., 10th October, 2017 — Worldwide PC shipments totalled 67 million units in the third quarter of 2017, a 3.6 per cent decline from the third quarter of 2016, according to preliminary results by Gartner, Inc. This is the 12th consecutive quarter of declining PC shipments.
“While there were signs of stabilisation in the PC industry in key regions, including EMEA, Japan and Latin America, the relatively stable results were offset by the US market, which saw a 10 per cent year-over-year decline in part because of a very weak back-to-school sales season,” said Mika Kitagawa, principal analyst at Gartner. “Business PC demand, led by Windows 10 upgrades, continued to drive PC shipments across all regions, but its refresh schedule varies by region. The countries with stable economies, such as the US, have created a positive sentiment among businesses, especially for small and midsized businesses (SMBs), which are more vulnerable to external events, such as economic or political.”
There are ongoing component shortages, with DRAM shortages in particular getting worse during the third quarter of the year compared with the first half of 2017. “The component price hike impacted the consumer PC market as most vendors generally pass the price hike on to consumers, rather than absorbing the cost themselves,” Ms Kitagawa said. “We expect the DRAM shortage to continue to the end of 2018, but it will not be reflected in the final PC prices immediately.”
In the third quarter of 2017, HP Inc. and Lenovo were in a virtual tie for the top spot in the PC market based on shipments (see Table 1). However, HP Inc. is in an upward trend, as it has experienced five consecutive quarters of global PC growth, while Lenovo is in a downward trend with declining shipments in eight of the last 10 quarters.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)
Company |
3Q17 Shipments | 3Q17 Market Share (%) | 3Q16 Shipments | 3Q16 Market Share (%) | 3Q17-3Q16 Growth (%) |
| HP Inc. | 14,592 | 21.8 | 13,983 | 20.1 | 4.4 |
| Lenovo | 14,356 | 21.4 | 14,576 | 21.0 | -1.5 |
| Dell | 10,154 | 15.2 | 10,194 | 14.7 | -0.4 |
| Asus | 4,892 | 7.3 | 5,373 | 7.7 | -9.0 |
| Apple | 4,613 | 6.9 | 4,886 | 7.0 | -5.6 |
| Acer Group | 4,323 | 6.5 | 4,610 | 6.6 | -6.2 |
| Others | 14,077 | 21.0 | 15,889 | 22.9 | -11.4 |
| Total | 67,005 | 100.0 | 69,510 | 100.0 | -3.6 |
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.
Source: Gartner (October 2017)
HP Inc. experienced growth in all key regions, except the US market. The company experienced double-digit growth in Latin America, while in Asia/Pacific HP Inc. secured positive growth for the fifth consecutive quarter. Lenovo experienced its steepest year-over-year decline of PC shipments in the US since it acquired the IBM PC business division in 2005. Lenovo continues to face the dilemma of market share gains versus profitability. It appears the company is putting more emphasis on profitability than share gain. Dell’s worldwide PC shipments were slightly down compared with a year ago, as it registered its first year-over-year shipment decline since the first quarter of 2016.
In the US, PC shipments totalled 14.7 million units in the third quarter of 2017, a 10.3 per cent decline from the third quarter of 2016 (see Table 2). It was the fourth consecutive quarter of declining PC shipments.
“Weak back-to-school sales were further evidence that traditional consumer PC demand drivers for PCs are no longer effective,” Ms Kitagawa said. “Business PC demand is stable in the US, but demand could slow down among SMBs due to PC price increases due to component shortages.”
Table 2
Preliminary US PC Vendor Unit Shipment Estimates for 3Q17 (Thousands of Units)
Company |
3Q17 Shipments | 3Q17 Market Share (%) | 3Q16 Shipments | 3Q16 Market Share (%) | 3Q17-3Q16 Growth (%) |
| HP Inc. | 4,664 | 31.6 | 4,793 | 29.2 | -2.7 |
| Dell | 3,772 | 25.6 | 3,994 | 24.3 | -5.6 |
| Apple | 1,880 | 12.8 | 2,035 | 12.4 | -7.6 |
| Lenovo | 1,799 | 12.2 | 2,407 | 14.7 | -25.2 |
| Asus | 643 | 4.4 | 825 | 5.0 | -22.0 |
| Others | 1,981 | 13.4 | 2,369 | 14.4 | -16.4 |
| Total | 14,740 | 100.0 | 16,423 | 100.0 | -10.3 |
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.
Source: Gartner (October 2017)
PC shipments in EMEA totalled 19 million units in the third quarter of 2017, a 1.1 per cent decline year on year. The contraction in the Western European PC market has slowed down, with potential stability expected in the fourth quarter of 2017. Eastern Europe has experienced flat to small unit declines as PC demand is not improving, and there is no current impact from the Windows 10 migration in the business segment.
In Asia/Pacific, PC shipments reached 24 million units in the third quarter of 2017, down 2.1 per cent from the same period last year. While consumer demand remained lacklustre, PC demand in the business segment remained steady, especially for notebooks. In China, the PC market is estimated to have declined by 5 per cent in the third quarter of 2017, with more stability in the business market, particularly in large enterprises, than in the consumer space.
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region programme. This programme offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organisations to keep abreast of key issues and their future implications around the globe.
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