Odhad vývoje na trhu s PC, tablety a smartphony; doplnění za ČR

Analytici společnosti Gartner očekávají, že se trh zařízení, tedy PC, tabletů a chytrých telefonů, po letošním poklesu vrátí v příštím roce ke dvouprocentnímu růstu. Jednalo by se tak o největší nárůst od roku 2015. Vzestup je očekáván v segmentu mobilních telefonů a poroste dokonce i trh PC, zejména díky poptávce po ultra-přenosných prémiových zařízeních (ultrabooky, konvertibilní tablety).

Analytici zároveň upozorňují, že by bylo chybou vykládat si dosavadní vývoj tak, že svět přechází na mobilní zařízení a uživatelé se spoléhají výhradně na své chytré telefony. „Náš nejnovější průzkum mezi koncovými uživateli naznačuje, že jsou pro ně PC stejně důležitá jako tablety či chytré telefony. Čtyřicet procent respondentů uvádí, že používá převážně PC či tablet pro určité každodenní aktivity jako je čtení a psaní delších e-mailů nebo sledování videa, zatímco 34 % uvádí, že používají převážně chytrý telefon zejména pro jeho praktičnost na cestách,“ vysvětluje vedoucí výzkumu Gartner Ranjit Atwal. „Hlavním faktorem ovlivňujícím trh PC tak je delší doba, po kterou je lidé používají, zatímco nový chytrý telefon si kupují častěji.“

Růstu trhu PC, který se v letošním roce stabilizoval zejména díky přechodu na Windows 10 v Západní Evropě, budou v roce 2018 pomáhat zejména zotavující se trh v Rusku a očekávaný přechod na Windows 10 v Číně. Z 1,9 miliardy telefonů, které by se měly prodat v příštím roce, bude 1,6 miliardy (tedy 86 %) smartphonů, segment chytrých telefonů tak meziročně poroste o 6 %.

V Česku poroste trh zařízení podle odhadů analytiků Gartner v roce 2018 jen velmi mírně (o méně než půl procenta). Prodeje tradičních PC budou klesat (-3,6 %), porostou naopak ultra-přenosná zařízení (+3,7 %). Prodeje mobilních telefonů se meziročně téměř nezmění.


Gartner Says Worldwide Device Shipments Will Increase 2.0 Per Cent in 2018, Reaching Highest Year-Over-Year Growth Since 2015

End-User Survey Reveals Even Split of Usage Between PCs and Smartphones

Egham, UK, 17th October, 2017 — Worldwide shipments of PCs, tablets and smartphones are predicted to exceed 2.35 billion units in 2018, an increase of 2.0 per cent from 2017, according to Gartner, Inc. This would be the highest year-over-year growth since 2015.

The misconception persists that the world has gone mobile and relies solely on smartphones. „However, our latest online end-user survey* shows that users depend just as much on PCs or tablets as they do on smartphones,“ said Ranjit Atwal, research director at Gartner. „Forty per cent of respondents said that they use mostly a PC/tablet for certain daily experiences, such as reading and writing detailed emails or watching videos, while 34 per cent mostly use a smartphone for its convenience while on the move.“

Mr Atwal added: „Users holding onto their PCs for longer remains a major issue for the PC market. In contrast, users continue to replace their smartphone quite frequently.“

Traditional PC shipments are forecast to decline 4.4 per cent in 2018 while mobile phone shipments are expected to increase 2.4 per cent (see Table 1).

Table 1

Worldwide Device Shipments by Device Type, 2016-2019 (Millions of Units)

Device Type 2016 2017 2018 2019
Traditional PCs (Desk-Based and Notebook) 220 204 195 188
Ultramobiles (Premium) 50 59 70 81
Total PC Market 270 263 265 269
Ultramobiles (Basic and Utility) 169 162 161 160
Computing Device Market 439 425 426 429
Mobile Phones 1,893 1,882 1,926 1,932
Total Device Market 2,332 2,307 2,352 2,361

Source: Gartner (October 2017)

Driven by Positive Business PC Sales, PC Market to Grow 0.8 Per Cent in 2018

Business PC shipments are estimated to return to growth by the end of 2017, driven by faster Windows 10 replacement in many regions, especially in Western Europe. „Despite the fact that prices have been rising due to higher component costs, Windows 10 replacements have kept the PC market relatively stable through 2017,“ said Mr Atwal. “We estimate that the PC market (desk-based, notebook and ultramobiles) is set to return to 0.8 per cent growth in 2018.”

This upward trend is assisted by two factors. The PC market in Russia has been positively influenced by an upturn in the country’s economic prospects, which has seen business spending on PCs increase by 5 percent in 2017. This growth will persist into 2018. Spending is primarily focused on desktop PCs, which are more aggressively priced than mobile PCs or hybrid devices.

The second factor is China, where the move to Windows 10 has been delayed due to security and privacy issues, leading to slow PC sales in 2017. However, Microsoft is now working with a Chinese government agency to develop a government-approved version. „The features of Windows 10 could be particularly useful for the Chinese Government that is looking to move from desktops and notebooks to ultramobile premium devices,“ said Mr Atwal. „We expect this development to positively impact the PC market in 2018.“

Smartphone Sales to Total More Than 1.6 Billion Units in 2018

Mobile phone sales are expected to return to year-over-year growth in 2018, with shipments totalling 1.9 billion units. Smartphones will represent 86 per cent of total mobile phone shipments in 2018, up 6 per cent from 2017.

We expect Apple’s iPhone X to be the sales driver in North America, China and Western Europe, despite its high price. „Given the late November availability of the iPhone X, we expect the iPhone’s replacement cycle to flow more strongly into 2018,“ said Roberta Cozza, research director at Gartner.

Component shortages could lead to the inability to meet smartphone demand in the fourth quarter of 2017, further favouring unit sales moving into 2018. „Decrease in total mobile phone demand in 2017 is also expected to come from a weaker lower end of the smartphone market,“ said Ms Cozza. „For this segment, local vendors continue to struggle against the shift toward top brands, while component price increases affect the ability of some Android vendors to compete more aggressively on price.“ While this is expecting to limit smartphone growth in 2017, the 2018 growth rate is accordingly estimated to be higher than previously forecast.

More-detailed analysis is available to Gartner clients in the report „Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2015-2021, 3Q17 Update.“

For Editors:

* The study was conducted online during June and July 2017 among 16,537 respondents ranged from 18 through 74 years old, in the US, UK, Germany, China and India.

About Gartner

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