- Active customer growth to 27.2 million (+14.1%), traffic uplift to 924 million site visits (+29.5%)
- All-time high customer satisfaction translates into strong Gross Merchandise Volume (GMV) growth and positive adjusted EBIT
- Platform business continues to gain traction
- Zalando confirms full-year guidance
BERLIN, MAY 2, 2019 // In the first quarter of 2019, Zalando successfully expanded its customer reach, as active customers increased by 14.1% to 27.2 million and site visits increased by 29.5% to 924 million. Customers ordered more frequently than before, and customer satisfaction hit an all-time high. Zalando will further strengthen this positive development by deepening customer relationships with Zalando Plus, which is available for all Zalando customers in Germany. A pilot project is live in Switzerland, with France and Italy to follow within the next twelve months.
The earnings presentation for analysts and investors is available on the Zalando Investor Relations website. Zalando will report results for the second quarter of 2019 on August 1, 2019.
Zalando Group – Key Figures (in EUR million)
|Q1 2019||Q1 2018|
|Thereof Rest of Europe||646.8||541.9|
|Adjusted group EBIT||6.4||0.4|
|Adjusted group EBIT margin||0.5%||0.0%|
|Thereof Rest of Europe||-18.0||-16.8|
|Net working capital||-12.4||-34.8|
Zalando Group – Key Performance Indicators
|Q1 2019||Q1 2018||Change|
|Site visits (million)||923.9||713.5||29.5%|
|Mobile visit share (% of site visits)||82.4||76.6||5.7pp|
|Active customers (million)||27.2||23.9||14.1%|
|Number of orders (million)||31.4||25.4||23.6%|
|Average orders per active customer||4.5||4.0||11.5%|
|Average basket size (LTM, EUR)||57.1||59.4||-3.9%|
|Average basket size (quarter, EUR)||55.9||56.1||-0.4%|
|Group GMV (billion EUR)||1.76||1.43||23.1%|
Definitions are available in the quarterly statement and annual report.