Consumables Markets in Russia and CEE Reveal Widely Different Dynamics in H1, Notes IDC

Prague, November 2, 2015 – In H1 2015, the market share of non-original printing consumables grew in Russia to 70.5%, while in CEE countries, OEMs gained market share over alternative suppliers according to the EMEA Hardcopy Peripherals Consumables Tracker published by International Data Corporation (IDC). (TZ)

The Russian hardcopy peripherals (HCP) market recorded a dramatic drop of 48.5% year on year in the first half of 2015, and shipments of printing devices fell to well below 1 million for the first time since 2002. Overall toner shipments declined by 6.7%. The disproportionate sales of hardware and consumables indicates that overall page volume in Russian companies and public-sector organizations has not yet changed significantly.

Due to the ongoing devaluation of the ruble, the value of consumables sales has declined significantly in both the public and private sectors. To meet their printing needs, the majority of Russian organizations have been forced to increase the share of compatible consumables in their purchases, or switch to cheaper compatible products, or even to refilling services. In the print services segment, IDC also observed an increasing number of non-OEM-based contracts.

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About IDC  – International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.Follow IDC on Twitter at @IDC.

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